A milestone in expanding access to AI

In less than 200 days after launch, ChatGPT Ads has reached $1 billion in annualized revenue run rate. The platform is now used by tens of thousands of advertisers and continues to expand globally. Starting later today, advertisers can purchase ChatGPT ads directly via Ads Manager across India, Europe, the Middle East, and North Africa. Advertising is one pillar of OpenAI’s diversified business model, alongside consumer subscriptions, enterprise offerings, and usage-based APIs. Together, these offerings give people, developers, and businesses choice in how they access OpenAI products, including an advertising-supported free tier that helps keep ChatGPT available to more than 1 billion weekly active users. Where decisions take shape People come to ChatGPT with clear goals. They might be choosing software for their business, learning a new language, planning a renovation, looking for a job, or exploring a new hobby. They explain what they want to accomplish, what matters to them, and the constraints they face. ChatGPT can help them frame the decision, establish criteria, understand alternatives, and move closer to taking action. Discovery, consideration, and decision-making come together in a single experience. ChatGPT Ads creates the possibility for marketers to contribute useful and relevant information to this experience. Our ads system uses the context of the current conversation to show an ad relevant to what someone is exploring.

Depending on the country and a user’s settings, the ads system may also use context from the user’s broader ChatGPT experience. This allows ads to reflect both what someone is asking about in the moment and, where enabled, their broader interests and preferences. Building around our principles Guided by OpenAI’s ads principles, we have been deliberate in how we build and expand our advertising platform. Protecting the trust people place in ChatGPT remains our North Star. Ads in ChatGPT are always clearly labeled and separate from ChatGPT’s answers. Advertising does not influence the answers ChatGPT provides. Advertisers do not receive access to people’s private conversations, and users can control how their ad experience is personalized.